Non-profit / Charity Email Template: The Donor Upgrade Email

Increase Donations & Deepen Donor Commitment with This High-Converting Email!

Have donors been giving the same amount for years? It’s time to ask for an upgrade!

This professionally crafted donor upgrade email template helps you confidently request a larger contribution—without sounding pushy or transactional.

Designed for non-profits, charities, and fundraisers, this template makes it easy to nurture long-term donors and inspire them to increase their support for your cause.

What it Covers:

Compelling subject line that grabs attention.
Engaging donor appreciation message to reinforce their impact.
Story-driven appeal to emotionally connect with the donor.
Clear upgrade ask with a suggested donation increase.
Strong call-to-action that encourages immediate giving.

Why This Email Works:

Boost donor retention & lifetime value – Keep committed supporters engaged.
Increase donation sizes – Successfully ask for bigger gifts.
Save time – A pre-written, professionally structured email ready to use.

These done-for-you email templates take the guesswork out of donor communication, helping you build stronger relationships and increase future donations with ease.

All documents can be easily edited to match you branding and includes prompts to help you complete before you hit send!

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